🇬🇧 Partner with London Travel Planning
London Travel Planning helps international visitors plan confident, well informed trips to London.
Alongside our sister platform, UK Travel Planning, we support travellers dreaming of a London and wider UK adventure, from first time visitors to returning travellers refining their plans.
Through our website, podcast, and social media channels, we connect with high intent travellers every month and help them discover tours, experiences, transport options, accommodation, and services that genuinely enhance their time in London.
Founded by British travel experts Tracy and Doug Collins, our recommendations are grounded in real world experience, hands on research, and practical knowledge gained through years of travel.
We connect daily with our engaged community via our Facebook groups, Instagram, YouTube, and email list supporting travellers at every stage of planning their London trip.
What We Can Do for You
London Travel Planning connects your brand with travellers who are actively planning time in London.
Our audience is not browsing casually. They are researching neighbourhoods, comparing tours, choosing attractions, booking transport, and finalising itineraries.
Through a combination of evergreen London guides, search visibility, community engagement, and multi channel promotion, we help keep your brand visible at the moment travellers are making decisions.
As part of the wider UK Travel Planning network, London Travel Planning benefits from an established, engaged global audience across web, podcast, email, and social platforms.
Benefits of Our Partnership
✅ Build Brand Trust
Your brand is featured within content already trusted by travellers planning trips to London. Authenticity, transparency, and audience trust guide every collaboration we take on.
✅ Reach a Targeted Global London Audience
Our core audience is based in the USA, Australia, the UK, Canada, and New Zealand, and is actively planning visits to London and nearby destinations.
✅ Long Term Discoverability
Our London guides, neighbourhood content, itineraries, and planning resources are designed to be discovered over time as travellers research and refine their plans.
✅ Enduring Content Impact
Our articles, podcast episodes, and videos remain live indefinitely, supporting brand visibility and booking decisions long after publication.
Collaboration Opportunities
If your London based experience, tour, product, or service aligns with our audience, we offer a range of partnership options designed to build trust and long term impact.
✍️ Sponsored Content
Story led blog articles or newsletter features designed to inform, engage, and support confident London travel decisions.
🤝 Affiliate Partnerships
Affiliate links embedded within high value, evergreen London content, supported by genuine, first hand recommendations.
⭐️ Dedicated Reviews
Experience based reviews featuring original photography, practical insights, social proof, and clear calls to action.
📱 Social Media Campaigns
Targeted promotion across our private Facebook communities, Instagram posts and stories, carousel content, and short form video.
🧭 Content Integration
Trusted brands featured naturally within our most popular London resources, including itinerary guides, neighbourhood content, attraction round ups, and transport explainers.
🎙 Podcast Sponsorship
The UK Travel Planning Podcast is the official podcast supporting both UK Travel Planning and London Travel Planning audiences.
With over 580,000 downloads and a highly engaged international audience actively planning trips to London and the wider UK, it provides a powerful way to connect with travellers while they are making booking decisions.
To explore sponsorship options, campaign structures and availability, please visit our dedicated sponsorship page:
👉 Discover How to Partner with the UK Travel Planning Podcast
Multi-Platform Reach
For brands seeking broader exposure, we offer integrated partnerships that may include:
- Website inclusion
- Social media promotion
- Newsletter features
- Inclusion within London planning resources and guides
This coordinated approach helps build long term recognition and trust with travellers actively planning time in London.
📩 All paid partnerships are clearly disclosed, and all paid links are marked as sponsored or no follow.
Trusted by Leading London Travel Brands
London Travel Planning has built long term partnerships with a range of respected London and UK travel brands, including tour operators, attraction providers, transport services, and experience led businesses.
Selected collaborations include:
Walks & Devour Tours, Discover Real London, The London Pass, LivTours, Fantastic Walks, Mystery Guides, XFA Cars, and other trusted London based partners.
These collaborations have resulted in authentic reviews, itinerary features, high-performing social content and bookings driven by trust and word of mouth.
We regularly create engaging Instagram Reels, posts, and videos to showcase our partners’ London based tours, accommodation, attractions, and experiences in real planning contexts.
Here are just a few recent examples:
🎥 London-Focused Content That Converts
We regularly create high-performing Instagram Reels, posts, and videos to showcase our partners’ London-based tours, accommodations, and experiences — driving visibility, engagement, and bookings.
Here are just a few examples of recent collaborations with London travel brands:
What Our London Partners Say
“I am always thrilled to join Tracy on her podcast. From the initial conversation to the final recording, the process is seamless and enjoyable. We have seen clear benefits from working with Tracy, including increased visibility across our tours and multiple bookings directly linked to podcast episodes. Guests regularly tell us they booked after hearing the show. The impact is real.”
“We share the same values in providing travellers with the best possible experience. London Travel Planning has helped drive direct bookings, and the relationship is built on trust, shared goals, and championing each other.”
“This partnership is built on genuine connection. Tracy’s honesty, energy, and professionalism are rare. We have seen a clear uplift in visibility, enquiries, and bookings.”
“Being a trusted partner with a highly valued independent source like London Travel Planning has been fantastic for our visibility and credibility.”
Real connections. Real collaboration.
We love working directly with the brands we partner with – here are just a few of the wonderful people we’ve met and worked with on the ground.
Tracy and Ollie – Discover Real London
Tracy and Riz XFA Cars
Tracy and Charley Walks and Devour
Tracy and Domi Scalens Studio
Doug and Robin of Fantastic Walks
Tracy and Lisa of GoCotswolds
London Travel Planning is part of the wider UK Travel Planning network, providing brands with layered visibility across London focused and UK wide platforms where relevant.
Let’s Work Together
Our partnerships are built on trust, collaboration, and long term success.
If you represent a London based tour, experience, accommodation provider, or travel service, we would love to explore how we can connect your brand with travellers actively planning time in the capital.
📩 Let’s build something that genuinely serves London travellers. Email Tracy at [email protected]
📎 View our media kit
💬 Frequently Asked Questions
🤝 Partnership & Sponsorship
Do you offer exclusivity in your partnerships? Yes, depending on the type of collaboration. We’re open to discussing limited exclusivity for the right fit.
How far in advance should I plan a campaign? Ideally 4–6 weeks in advance, especially for coordinated content launches or seasonal promotions.
Can I sponsor a single podcast episode or blog post? Yes — single feature sponsorships are available and work well for testing alignment or promoting a specific event or launch.
🎧 Podcast Advertising
Are pre-roll or mid-roll ads permanent? Ads are placed for a set duration (e.g. 4–10 weeks) and are inserted into the full back catalogue during that time. They are removed once the campaign ends, unless otherwise agreed.
Will my ad appear in multiple episodes? Yes — mid-roll ads are included in both new episodes and the full back catalogue, offering broad reach over the campaign period.
Can the ad be host-read? Absolutely. We can use a script you provide or key points to deliver a natural, trusted message from Tracy.
💼 Campaign & Collaboration
What types of campaigns do you run? From destination reviews and product features to multi-platform launches, we create tailored campaigns to suit your goals.
Can I promote across UKTP and London Travel Planning? Yes — we often bundle promotions across both platforms. If your product, tour, or service is relevant to broader UK travel, we can cross-promote it via UK Travel Planning. If your focus is solely London, we’ll ensure it reaches the right audience through this site, our dedicated London planning email list, and our private Facebook group.
Do you offer newsletter or group promotion? Yes — featured placement is available in our newsletters and private Facebook communities.